Business Williams Advanced Engineering
Business Dynamics

Business Dynamics

The Business Dynamics team within Williams Advanced Engineering takes the learnings from four decades of success in Formula One and helps clients to apply those high performance philosophies to their own organisations. Examples include how to use data to setup for success, or how to view regulation changes as an opportunity to gain competitive advantage – both are critical to the Williams racing team’s success and often they can be for Williams Advanced Engineering's clients, too.

The approach from the Business Dynamics group combines an understanding of whole system dynamics with the detailed analytics required to remain competitive in an elite sporting environment. The team knows from experience that it isn’t just about having the right processes and analytical models – it is also about bringing an understanding of human performance and developing high performance teams.

Working with customers and partners Business Dynamics delivers performance improvement to operations, innovation, data analytics, and developing a high performance culture. Previous projects range from improving the operating model of a U.S. healthcare business to increasing the value derived from research and development (R&D) in a group of technology companies.